I want my MTV (for real)!

I want my MTV logoIf you haven’t heard by now, Viacom got pissed at Time Warner Cable and has threatened to pull the plug on 19 of its stations at midnight. That means, come 12:01, no MTV, no VH1, no Nickelodeon and no Comedy Central. Unless a deal is reached.

Here’s the Reader’s Digest version of the dispute: In February, all TV stations will have to broadcast in digital. Cable providers expect an influx in customers when Feb rolls around because cable will broadcast in HD. So Viacom wants a slice of the pie, and has asked for a fee increase around 30% for its channels. Time Warner says it would equate out to about 23 cents extra per customer bill.

So here’s my solution: charge me the extra quarter… give me my MTV and get over it.

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